This East Village institution, whose name means “rainbow” in Ukrainian, serves comfort food from abroad. It opened in 1954 and has run around the clock and full-tilt ever since. According to its website, it makes about 2,500 potato pancakes each week, 3,000 pierogi every day, and 5,000 gallons of borscht a year. The owners maintain close relationships with their suppliers (their Maple syrup comes from Vermont with a custom label) and their community. They support the Greenwich Village Society for Historical Preservation, Transportation Alternatives, PS22, and were founding members of the East Village Parks Conservancy. That’s a lot of comfort. (Veselka, 144 Second Ave., at E. 9th St. 212-228-9682.)
Signed fine art Giclee prints on museum-quality, one-quarter-cotton 280 gsm paper with archival inks are available in two sizes:
5 x 7 for $55 (email me about this size)
9 x 12 for $95
Editions are strictly limited to 365 copies, and each annotated print is a beautiful reminder that our days are numbered.